Iffy is

Iffy is, is an initiative founded with a desire to celebrate creativity in Aotearoa New Zealand – serving as a testament to our local cultural display. Offering books, magazines, and publications by over 40 publishers from all corners of Aotearoa New Zealand, many of which you won’t find in regular book shops. Stop by and peruse the sweeping collection of more than 200 titles spanning art, photography, design and theory.


Iffy is will host the 2022 Art Book Shop, located on the mezzanine floor of the Cloud.