Yu Mei is a leather goods label devoted to the creation of understated luxury. Each bag design is born from the ethos that simplicity is complexity resolved, built for purpose to carry with ease.
Based in Wellington, New Zealand, Yu Mei’s mission is to create quality products that will weather your journey with you. In 2020, Yu Mei opened its first Auckland location at Britomart’s Commercial Bay shopping precinct, a short distance from the Auckland Art Fair’s waterfront hub.
Yu Mei is known for minimal design aesthetics with a strong focus on utility, by women for women – carrying with you everything you actually need in a day. Yu Mei aims to inspire and engage forward-thinking women and men who understand refined, utilitarian aesthetics and commitment to a high-quality product that stands the test of time.
Yu Mei is pleased to partner with Auckland Art Fair on the projects 2021 with the commissioning of a new work by Ashleigh Taupaki, which will be presented at the Newmarket store opening in February. Discover the range at www.yumeibrand.com