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Just over 4 weeks to go!

Monday, July 1, 2013

Construction on the new Viaduct Events Centre is almost complete and we could actually walk around without hard hats today. Who says nagging doesn’t achieve anything?

The distinctive new venue with the wavy roof overlooks the superyachts in the harbour at the end of Halsey Street in the new Wynyard Quarter. What better way to celebrate a new building than by filling it with a selection of the region’s best contemporary art and a wealth of expertise on hand from participating galleries from both sides of the Tasman?

All of our early-bird Vernissage tickets have been snapped up (you were warned!) The lovely Jennifer Ward Lealand will lead the festivities from 7 pm sharp on Wednesday 3 August and the remaining tickets are selling fast so make sure you don’t miss out all together.

Tickets to the keynote lecture by Knight Landesman on Friday 5 August 2011 are also selling quickly so make sure you secure yours now on line at i-ticket.co.nz – check out our group concessions too.

Keep your eye out for our outdoor media campaign that kicks into gear this week. There will be posters, adshels and some fabulous billboards including a great big monster on Victoria Street West that will gradually reveal its contents.
Fewer than 30 days until lift off – are you ready?

Jennifer Buckley

Director – Auckland Art Fair

 

Everything you need to know about art. One venue. One weekend.

The vital role professional galleries play as advocates for art and artists was the catalyst for establishing the fair back in 2005. Since then, the fair has grown in scale but the message remains the same: Know Better.

Galleries not only offer the best selection of work, they also play a critical role in the development of an artist’s career and their reputations hang on the quality of their selections. Most importantly galleries have a personal relationship with the artists they represent, an intimate knowledge of the artist’s oeuvre and can therefore be genuinely helpful in recommending a work.

Here are some comments from a few of our knowledgeable exhibitors:

Jenny Todd, Two Rooms (Auckland)
“Representing an artist is all encompassing. As a dealer, can help take the artist’s career to another level so your relationship becomes very close indeed. We work together in planning a show, identifying the best way to present the art, sell it and promote it to collections and collectors. This doesn’t happen overnight.”

Martin Browne, Martin Browne Contemporary (Sydney)
“You wouldn’t buy shares or invest in something you hadn’t researched or sought professional advice about. But often with purchases of more expensive art, common sense flies out the window and purchasers seem genuinely surprised when the painting they bought for thousands of dollars does not have any resale value and the auction houses are not interested.”

Emma Fox, Fox Jensen Gallery (Auckland)
“The dealer who uncovers an artist takes on the role of mentor. It’s a huge responsibility. There has to be a mutual respect, a work ethic and unbridled enthusiasm to help the artist achieve. That requires talent and acumen to ensure that you get the pitch just right.”

Mark Hutchins, Mark Hutchins Gallery (Wellington)
“People often get nervous in the beginning and opt to buy lots of little things instead of one big work they love to anchor a space and hold the eye. They say they haven’t got the wall space, but I bet they have a three-seater sofa. My advice – have faith in your own taste. Get at least one good sized artwork to provide a strong focal point in your living room – and make it sofa-sized.”

Melissa Loughnan, Utopian Slumps (Melbourne)
“I like selling art and working with artists I represent. I now have eleven artists under my wing who are doing well, kicking goals, winning prizes and residencies, getting grants or being bought for collections.”

 

Getting There

On foot
The Viaduct Events Centre is easy walking distance from the CBD. From downtown, it is a 10 minute stroll west toward the Viaduct and on to Te Wero Wharf. From there you take the new Wynyard Crossing footbridge over the water to Gateway Plaza and you at the doorstep of the fair.

Parking
If you are driving, there is Eastern Viaduct carpark, Downtown carpark, and Fanshawe St carpark. There is also metered parking on the surrounding streets.

Public Transport
If you’re taking public transport the Viaduct Events Centre is walking distance from both the Ferry terminals and Britomart bus and train station.

 

Where to Stay

SKYCITY Grand, our hotel partner has put together some great deal including one especially for our collectors. The rate is $179 per night for 3 consecutive nights. Once you have registered for a Collectors package, you’ll receive the link to access this exclusive offer.

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