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Champagne Laurent-Perrier

Laurent-Perrier, one of the few remaining family-owned champagne houses, will cease making its bestselling brut champagne and will replace it with an entirely new blend. Launching a new champagne to replace the house style is a rare event indeed.

After 15 years of experimentation, Laurent-Perrier, still majority owned by the de Nonancourt family, is launching La Cuvée, which the house says retains its signature brand attributes of purity, freshness and elegance but with an important addition. “La Cuvee allows us to turn up our style,” the house says.