The Whoever series follows Pointon’s investigations and experiments in text. Following a tradition of text based conceptual artists American Jenny Holzer (1950—) or Barbara Kruger (1945—) or Laurence Weiner (1942—), Pointon manipulates and appropriates language to create humorous and conceptual propositions. For this commission, the artist draws inspiration from Tiffany & Co’s mission for inclusivity and servicing diverse cultural backgrounds. Pointon has devised Whoever 2020, a work that affirms a message that welcomes people, whatever their backgrounds, beliefs or hopes, that will be exhibited inside the Tiffany & Co. store in Britomart.
This new work has been commissioned with the generous support of Tiffany & Co.
Image: Elisabeth Pointon, FANTASTIC. (2019), oxford cloth & air blower, 4000 x 1578 x 1500 mm. Image courtesy of Hobiennale 2019.